Tuesday, June 20, 2017

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Sastaticket.pk Announces Exciting Discount Offers for Summer Travel this June

Sastaticket.pk has launched an amazing promotional campaign. For the month of June 2017, this online ticketing & accommodation portal has announced 12 discount deals on domestic and international flights. To top it all off, a special discount is scheduled to be launched on the very festive and religiously significant night of Chaand Raat.

Peak Travel Season

Summer break for school going children increases travel activities in the May to July window by a milestone. This year the religious pilgrimage of Umrah and the Eid holidays are also coinciding with the peak summer travel season. Hence, to facilitate this rising market demand Sastaticket.pk has proactively chalked out discount deals to ensure budget friendly traveling for all customers.

The management of Sastaticket.pk is extremely proud to announce that its current policies and deals are clearly reflecting the motto of the company to promote and sustain affordable traveling for the Pakistani audience.

On this remarkable discount schedule, Shazil Mehkri, CEO, Sastaticket.pk (Pvt.) Ltd. announced: “From the vantage point of an airline industry, summer traveling has extremely complex dynamics. Sastaticket.pk accepted the challenge to shield its valuable customers from the price wars caused by the inelastic traveling demands globally. This June, we have cut prices to the lowest for all important domestic and international flights.  ”

So what exactly are we offering?

June coincides with the summer holidays and the festive season of Ramzan and Eid-ul-Fitr this year, which is why we at sastaticket.pk knew that we had to up our game to bring you irresistible travel deals that were just too good to miss out on.

That’s right, we’re declaring June the ultimate travel month this year for all families and vacationers! No more excuses to hold yourself back. This June you can avail:

1. The First Order Deal - Get 50% off on Domestic Hotels: Book your hotel with sastaticket.pk and get the first time booking discount of 50%. This offer is valid until 30th June 2017.

2. Book a Hotel and Get PKR 2,000 and 4,000 off on your Domestic and International Flights respectively: Use the voucher code JuneBundle to avail this offer - It is valid until 30th June 2017.

Apart from this, look out for our flash sales, limited time offers, and exclusive discounts packages at some of the best holiday destinations in the world on our website.

Based in Karachi, Sastaticket.pk is a one-stop shop for all travel related services. A leading consolidator of travel products, www.sastaticket.pk provides reservation facility for domestic and international flights, domestic and international hotels, and holiday packages. It has more than 100,000 hotels across the globe and more than 20 Airlines on the portal. Sastaticket.pk is an online venture of Quality Aviation – a leading travel agency of Pakistan with more than 20 years of experience in traveling

Tuesday, June 13, 2017

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The best marketing strategy in a volatile economy By Roy Osing

When the ground under you is constantly, nimbleness and dexterity are all that's keeping you from succumbing to the elements.

The critical function responsible for determining how an organization will move forward and contend with the unexpected is marketing.

Which, of the four following marketing strategies, do you think is the most appropriate in times of intense competition, uncertainty and random shock?

a) Leverage technology as the key differentiator. Lead the market with technical innovation

b) Push products aggressively using mass marketing tactics. Pursue maximizing sales volume by casting the net over as many potential customers as possible. 

c) Shrink product lines; focus on those with strong sales volume and healthy margins in an effort to sustain financial health.

d) Shift the imperative away from products to creating experiences for customers; seamlessly integrating individual products and services to deliver personalized value for individuals.

Chaos and instability in the environment requires that organizations stay close to their customers; to deepen relationships with them. To maintain their loyalty through times of turbulence.

Product flogging, cost control and a focus on technology will not "marry" you to your customer; creating memorable experiences for them will.

Experiences make people happy; they remember them. But the lustre of a new product or technology quickly fades. 

To more effectively serve the needs of their organization in new market realities, marketers need to refocus their attention; break the cycle of pushing products and technology. 

Build a new cycle where the objective is to integrate products and technology to create a value proposition based on the macro holistic needs of a customer rather than narrowly defined benefits.

Marketing "The Sports Weekend" that combines travel, hotel, restaurant, communications and recreation products would resonate with the target audience on an emotional level much more than pushing any single product element. 

Marketing "A Romantic Night Out" with restaurant, limousine, babysitting and an appropriate special gift would create positive feelings about the provider.

They would be remembered and they would be talked about. 

Stability for organizations in an unstable world can only be approached by delighting customers so they stay, not go.

Experiences are the means to that end; marketers must change their way

About Author

Roy Osing (@royosing) is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, content marketer, educator, coach, adviser and the author of the book series Be Different or Be Deadn’t want merely to be the best of the best….

Sunday, June 11, 2017

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“Mehrunisa V Lub U” to entertain Cinema buffs in Pakistan this Eid-ul-Fitr By Karachi Chronicle

After the roaring success of “Wrong No.”, director Yasir is now coming up with another entertaining movie titled Mehrunisa V Lub U. This movie mixes drama, music and a whole lot of fun with the sole purpose of entertaining the cine-goers this Eid ul Fitr. 
Sana Javed and Danish Taimoor 

Public’s favourite actors like Danish Taimoor and Sana Javed will be seen in the lead roles, while veterans Javed Sheikh and Qavi Khan will spice things up in supporting roles.This film is produced by YNH team which comprises Yasir Nawaz, Nida Yasir and Hassan Zia.
The melodious music of this movie is composed by Simaab Sen and dances are choreographed by Niggah Hussain. The powerful lyrics of Gulzar beautify the music with deeper meaning and beautiful flow.  

“People are fond of watching movies which provide full scale entertainment and we realized that when Wrong No. became a success. That is when we conceptualized this movie. It provides a great dose of comedy, drama, music, dancing and of course romance with a few twists and turns thrown in for good measure,” says Yasir Nawaz.
The film boasts one of the biggest and most expensive sets ever made in Pakistan. The film has been aesthetically shot and social commentary is relevant to the times we live in. The film speaks the language of love and should strike a chord with every Pakistani.
Mehrunisa, V Lub U is Urdu 1 Pictures' second release as distribution partners and the team is confident before the release of the film. Continuing with the upbeat preparations for the film, Nina Kashif; GM Urdu 1, added ‘Urdu 1 Pictures is proud to join hands with YNH Films for this movie and it has all the ingredients to become the cine-goers favourite film this Eid.’ The film will be released on Eid ul Fitr all across Pakistan and 6th July in GCC.

With a well-received first look and promising trailer, Mehrunisa V Lub U is one of the most anticipated films of the year. So don’t forget to buy your tickets in advance to have a rollicking           Eid Ul Fitr. 

Friday, June 9, 2017

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Wasim Akram launched his second signature perfume – Wasim Akram 502 By Karachi Chronicle

On the auspicious occasion of Wasim Akram’s birthday, JDot Fragrances launched two new fragrances 502 FOR HIM and 502 FOR HER.

Following the success of his first ever signature fragrance, the Sultan of Swing is back once again with a  new fragrance: 502. This time ,there is good news for both male and female fans of the Sultan, as the new scent has been launched in two varients FOR HIM and FOR HER.

The new scents were launched last Saturday on Wasim Akram’s birthday at the occasion of his all new Ramazan TV Show “Geo Khelo Pakistan”. The launch segment also included Wasim Akram’s birthday celebration in magnificent manner. At the ceremony, he was accompanied by his spouse Shaniera Akram, to whom he dedicated the ‘502 FOR HER’ fragrance.

As far as the compositions of both the fragrances are concerned, 502 FOR HIM unites the invigorating zest of cardamom, sweet orange and the power of fougere accord with the woody whisper of oak moss. On the other hand, 502 FOR HER is a vibrant modern feminine creation with a sparkling top note. The warm and unique background of precious woods and mysterious amber give the scent a long-lasting and sensual touch!

502 FOR HIM and 502 FOR HER are both now exclusively available in stores and online at the price of Rs. 3,385 & 3,502 respectively.

Wednesday, June 7, 2017

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Leave the bad customers for others to chase By Roy Osing

If you accept the proposition that anyone who is willing to pay you for a good or service is worth paying attention to, then any customer is good your business.


Maybe not.

Some customers produce revenue for you, but the emotional and financial costs you incur to generate it are unreasonable.

Some customers are more of a hindrance than an asset.

These are low or "no value" customers who should command an investment proportionate to their worth.

Many organizations that I have experienced have difficulty scaling the level of investment they apply to the value of the customer. They assume that "a customer is a customer" and therefore apply the same effort to satisfy each one of them.

They treat all of their customers the same way; the highest value customer receives the sale level of service, for example, as the no-value one. 

Or, they actually provide the no-value customer premium benefits that high value ones don't enjoy. My favourite example of this are the promotional incentives offered to lure customers away from their current supplier. "Come to us and receive 3 months free service" or "Switch to our product and a flat screen LED TV will be yours" are commonly used offers when an organization wants to add new customers. 

Special marketing deals could kill customer loyalty. Most companies use special offers or promotions to attract new customers and kick sales up a notch.

The costs of acquiring a new customer are significant, and are often incurred for a customer who spends virtually nothing with their new supplier or they switch again when a better offer comes along leaving unrecoverable investments in their wake.

Furthermore there is unintended collateral damage from this type of promotion. Existing customers discover the special offer is available, but not to customers who may have been with the organization for many years and demonstrated their loyalty many times over. 

These disenchanted "loyalists" voice their displeasure to others and often switch to another organization they believe will treat them more fairly. 

High performing organizations invest in customers who will provide a decent return on that investment . The higher the value, the greater level attention and resources applied. 

Choose the customers you want to SERVE carefully. They must have the potential to deliver your 

And the more favourable treatment given. The highest value customers receive the better levels of services and any new promotional offerings. Check out The Grateful Dead who understood this

No-value "promiscuous" customers, on the other hand, receive a "no frills" level of service and no special treatment.

Every organization has limitations on the resources they have available for their customers. 

You can't afford to be all things to all people even if they are your customers. It's just not a responsible thing to do.

No two customers are alike; no two customers create the same economic value for you.

Determine the ones who make your life worthwhile.

Focus on THEM; leave the "bad ones" for someone else to chase.

Roy Osing (@royosing) is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, content marketer, educator, coach, adviser and the author of the book series Be Different or Be Deadn’t want merely to be the best of the best….

Sunday, June 4, 2017

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It’s time for some ”Summer Love” from Hashoo Hotels. From 24th May to 31st July, all Pearl-Continental Hotels and Karachi Marriott Hotel are offering special rates on accommodation packages inclusive of sehri/breakfast and/or iftari/dinner starting at PKR 8,999+tax per night for two guests/room. 

Deals that'll make you fall in love!

Package 1: 

PKR 8,999/- inclusive of taxes - Sehri/Breakfast for double occupancy

Package 2: 

PKR 9,999/- inclusive of taxes - Sehri/Breakfast & Iftar/Dinner for Double Occupancy

The ”Summer Love” package is available on a per room basis for two people/room (double occupancy) including daily breakfast/sehri buffet and/or dinner/iftar buffet. Rates are subject to taxes & local currency exchange rates apply. Advance reservation of 3 days for PC Karachi & 7 days for all other hotels is required and the offer is subject to availability.

The Hashoo Hotels, recognized as pioneers of the hospitality industry in the country, offering quality products and exceptional services; has in its fold the Pearl Continental Hotels, Marriott Hotels Pakistan and Hotel One brands with a presence in all major cities of Pakistan

Friday, May 26, 2017

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Video of Mehrunisa V LubU's song Tu Hi Tu released

Video of  upcoming Pakistani movie, MehrunisaVLubU’s song Tu Hi Tu released. This song is picturized on Danish Taimoor and Sana Javed.
Eminent poet, lyricist and film director Gulzar sahib wrote the lyrics of this song which was sung by Sukhwindar Singh. Music of this song is produced by Simaab Sen and Praful Karlekar and the music is arranged by Prakash Peters.

Locations selected for shooting this song are admirable. This song is recorded at Audio Garage (Amey Londhe), Rajdwar Studio (Mahesh Hiremath). Abhishek Sortey did the mixing and mastering of this song.  

Sound quality looks good and this is a commendable as dubbing problems surfaced during majority of lollywood movies. Sukhwindar Singh’s voice is good and it suites perfectly on Danish Taimoor. It is heartening to witness good quality choreography in a lollywood movie. Dance steps are well rehearsed by all performers. Music’s bass in my view should be more prominent. Lyrics have a impression of Gulzar sahib and listener will like them.  

Starring Danish Taimoor, Sana Javed and Javed Sheikh, MehrunisaVLubU is the latest production of YNH Films and Urdu1 pictures

Produced by Nida Yasir Hassan Zia and Yasir Nawaz, this movie is expected to be hit cinemas nationwide on the auspicious occasion of Eid-Ul-Fitr.

The initial look of this movie is appealing but the key question is that will it be able to pull in the audience into the cinema houses. We all have to wait few months to get the answer of this question. Till that time lets all dance on the tune of Tu Hi Tu


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