Friday, May 15, 2015

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Hira Tareen brings ICON to Karachi



ICON Karachi is a clothing brand founded by model, actor and DJ Hira Tareen in 2014. As the Creative Director of ICON Karachi, she introduced the latest pieces in her collection by holding a trunk show at her studio, on the 9th and 10th of May 2015. With ICON already having become a fast favorite with fashionistas on the red carpet and off, the trunk show was well attended by Karachi’s fashion industry elite.


ICON Karachi caters to a care-free, practical and modern aesthetic. The brand combines global trends and cuts with fabrics that are more suited to the local climate. ICON is the casual, ready-to-wear line which offers cotton and linen tunics, shirts, blouses, trousers, jumpsuits and dresses, all at a very affordable price point of Rs 2500 – 8000. ICON Luxe is the upscale, bespoke line, featuring raw silk skirts, silk shirt dresses, sheer lace and tulle crop tops, and embellished statement pieces.  It gives more of a customized approach in terms of design, starting at RS 7750 up to 25,000. With the attention to detail, and precise tailoring, ICON Karachi pieces make an effortless statement.


‘The ICON woman is practical, educated, strong and sophisticated. She defines her own style; she doesn’t need to break her bank to feel fabulous’- Hira Tareen

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