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Interwood’s Lifewares Store Launch

Human behavior and habits are changing rapidly. This change also affects the shopping psyche of buyers globally and also locally.

In past we had trend of specialized shops for each item but now buyers want shopping with convenience. They don’t want to run from shop to shop in blazing sun in search of items of their choice but instead they preferred everything to be available within hand shaking distance of each other. This change in consumers’ thinking prompt development of big shopping malls where everything is available to consumers in a peaceful and safe environment and shopping inside these shopping malls is hassle free as compared to buying items in markets of past like Tariq Road, Bohri Bazaar and other places.

Furniture buying is also embracing this change. In past, consumers run to specialize furniture markets located at Queens Road, Nursery, Liaquatabad to buy required furniture.

This trend started changing when new furniture markets started forming in various localities of city. This trend of change in buying furniture got a revolutionary break through when Interwood Mobel, Pakistan's leading furniture,appliances & accessories brand recently instigate their latest flagship store, Lifewares in Dolmen Mall, Clifton Karachi.



Interwood Mobel, a name synonymous with quality on a budget, Lifewares by Interwood, encapsulates your personal style into the interior of your home and projects itself as a brand that caters to the needs of anyone looking to spruce up their house. Products range from flooring to home, kids, and, home décor which are available at reasonable and affordable prices, making them easily accessible to everyone.



Set beautifully, the store is a masterpiece in itself with something to attract and delight the customer no matter where the eye looks. The simple yet elegant aesthetics of each furniture piece available creates the right tone of comfort and coziness, making it impossible not to picture your ideal home as you walk from one corner to the next.

Brand Manager of Lifewares, Amna Umair, shares the vision for their brand, “The idea of ‘Lifewares by Interwood’ is to not only sell a product to our customers but a whole experience, a while concept. We want to make it a top of mind brand for people looking for doing up or revamping their homes where they not only get the convenience but also something to suit every budget.  Very soon you will be seeing us in every mall and market places, so we are accessible to just about everyone”





To commemorate this joyous occasion, a two day activity was held at Dolmen Mall, Clifton to keep the audience engaged.

Booths were set up at various locations around the mall featuring different products available where people were given the chance to win amazing prizes from Lifewares simply by taking a selfie at the booth and sharing it on their social media platforms with the hashtag, #MyLifewares.
By far the most popular activity was the Be Our Next Model competition, which took place at Dolmen’s main atrium. With professional photographers available, the booth was styled as a beautiful living room and participants not only took home framed memories but  5 lucky winners with the best photographs will be selected and featured on Lifeware’s billboards as their next model! 

Bloggers and Key Opinion Leaders were also engaged and given an exclusive tour of the store to further promote the launch over their digital platforms.

As an added bonus, Lifewares by Interwood is giving its customers a 10% discount for a limited time period on all products available at their outlet in Dolmen Mall, Clifton.


Interwood has recently revamped their website to give their audience the convenience of shopping online.



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