Wednesday, August 16, 2017

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Peek Freans Sooper attempts to bring glory to Pakistan on its 70th Independence Day:By Karachi Chronicle

People hold their breath as Peak Freans Sooper attempted to break the World Record for the ‘Largest Cookie Mosaic’ on 14th August, 2017.

Nation’s favorite cookie Peek Freans Sooper launched a patriotic campaign titled#SooperHaiPakistan across the country.
Hareem Farooq helping EBM's team in their attempt to make world's largest flag

As part of the campaign, they attempted to make the world’s largest flag made out of Sooper cookies on this 70th Independence Day. 
Peek Freans Sooper used more than one hundred and fifty thousand biscuit to make this twenty four thousand square feet mosaic shaped flag shaped in six hours and thirty five minutes.
Peak Freans Sooper has always considered itself to be the nation’s brand, and they consider it their responsibility to play a key role in making the nation proud. This attempt, if successful would not only be a proud moment for the citizens of Pakistan, but would also bring international recognition for the country
200 employees of the EBM family along with Pakistan’s prominent sportsmen and celebrities including Younus Khan, Shoaib Akhtar, Hareem Farooq, Osman Khalid Butt, Anoushey Ashraf, Ali Rehman Khan, Mira Sethi and Adnan Siddiqui were part of this activity.
Anoushey Ashraf is all smiles while helping Sooper in its attempt to make world's largest mosaic

Keeping the brand’s vision of being socially responsible, all cookies used for making the Flag were donated to notable charities across Pakistan. 
Ayesha Janjua Head of Marketing EBM, distributing the biscuits to a charity 

English Biscuit Manufacturers has been baking delights for Pakistani consumers under the brand name Peek Freans since 1967. As one of the pioneers of the industry, and a dominating market leader, EBM continues to innovate on each front- product, quality, and communication.

Peek Freans Sooper captures the pulse of the Pakistani consumer’s preference. Being the no.1 biscuit brand, Sooper is nationally loved and admired. With the highest brand equity in the category, Sooper is one of the most iconic brands in Pakistan. It is widely available and penetrates across demographics and geographies. Sooper today is the first choice of the business executive, just as much as it is to the laborer.

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