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OPPO Mobiles,the Selfie Expert&Leader launched OPPO F5 in Pakistan

OPPO Mobiles,The Selfie Expert & Leader, launched their brand-new offering OPPO F5 today in Pakistan. On the sidelines of this event, OPPO announced a new brand slogan - 'The Selfie expert and leader' consistent with its accomplishments in the Pakistan market. With its presence in 30 Global Market places, now OPPO products and services are appreciated and widely experienced by over 20 crores young consumers across the globe. The F5 is the brand’s first FHD+ full screen display model in Pakistan, featuring the groundbreaking A.I. Beauty technology – a technology designed to personalize beautification for subjects on a selfie image. The A.I. Beauty technology will take selfie photography to a whole new level of quality. Furthermore, OPPO also announced F5 6GB and F5 youth version which will be launched in December 2017.
Priced at PKR 31,899 the F5 will go on sale from November 11th 2017 and will be available across country. It was further announced, OPPO would kick start the 1st Sale Activity along with the inauguration of OPPO’s biggest outlet in Fortress Stadium, Lahore. The Captain of the Pakistan cricket team, Sarfaraz Ahmed and the No. 1 ODI Bowler of the world Hasan Ali would be the One Day Celebrity shop Managers for the event.

OPPO also announced a New Brand Ambassador, Youth Icon and Bollywood Superstar– Sidharth Malhotra who would be joining the current ambassador - Deepika Padukone.

Mr. George Long, C.E.O OPPO Pakistan said, “OPPO always creates factors to win consumers’ mind and hearts. It’s not about technology anymore, because the Smartphone is a gateway to new experiences. We are focused yet committed to constantly looking for the ways to intersect technology, content and services to empower consumers to accomplish more. New OPPO F5 is a revolutionary selfie expert phone equipped with artificial intelligence (AI) introduced first time in Pakistan.”
Sidharth Malhotra and Deepika Padukone look cute as a couple

Sidharth Malhotra, OPPO’s New Brand Ambassador said, “I am very excited to be a part of the growing OPPO family. I’m very impressed with the A.I. Beauty Technology, taken by the OPPO F5 especially selfies. I was awestruck by how natural my selfies now look and it is amazing how OPPO has identified the nerves of the Pakistan youth and the trend – Selfies.”

The new brand slogan, ‘The Selfie Expert and Leader’, represents OPPO’s mission of offering the best selfie experience to young consumers and leading the category. OPPO has been an expert and a continuous leader of Selfie technology in the industry – from introducing the first Built-in Beautify Software in 2012, first brand to introduce a 206-degree rotating camera phone in 2013 (N1), first brand to launch Selfie focused phones to offering a 120-degree wide-angle group camera function for group Selfies (F3). And now with the launch of the OPPO F5, it further strengthens its leadership in the Pakistan market.

The revamp also represents brand’s popularity amongst the youth. It is the youth’s first choice when it comes to Selfie phones.  More than 20 crore young people are using OPPO phones globally. The brand’s marketing and brand activities are also youth focused and targeted towards platforms that are popular within the youth: Sports, Fashion and Entertainment. OPPO’s roots are also deeply imbedded in the Pakistan Smartphone market. The brand employs local staff (over 99% Pakistan smartphone market offers customized products for the Pakistan audience. It is focused on offering a perfect and excellent Selfie Experience to the Pakistan youth.

The brand’s performance has also been reported by credible third-party organizations. A latest Nielsen report (July 2017) basis consumer feedback, also states that one of the most important purchasing factors for a smartphone is a good selfie camera and the first brand coming to a consumer’s mind when talking about good selfies is OPPO



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