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Waves launched their latest “waqaye bara fridge” By : Karachi Chronice


Waves Pakistan recently had their go at this ‘reverse’ trend and let’s just say that it definitely made international Waves. Confused? Don’t be because we’re going to get down to the bottom of this. So, Waves launched their latest refrigerator which is the biggest refrigerator of Pakistan. 

The product was launched with the tagline “waqaye bara fridge” which validates their claims to be the biggest fridge. Like almost every brand, a TVC consequently followed which had an interesting spin at “reversing” things. The TVC is made in reverse where we see the main characters hosting a party, guests are coming in, cheers all around, people are enjoying. There’s a cake cutting ceremony and children are running around backwards. Things are also shattering to give a little bit of a chaotic element which is only natural when you’re hosting a big gathering. Just before the voice over starts, we see the hosts of the party (the main characters) worried and unable to take care of the party. There is then a voice over which talks about how if life had a reverse button then you’d see that no matter how big a party is and no matter how it ends, it all starts from Waves as their new refrigerator is enormously spacious.
The TVC ends with the main character saying “I think the guests are here” signaling to the reverse idea. 


Following the ad, a hashtag went viral by the name #WavesRevChallenge. People from all over Pakistan posted their reverse challenge videos on their social media. 


JUMP ON THE BANDWAGON 
 
Reverse Challenge was to engage the audience with the brand in a way that people of all ages can participate and have their own take on it. This challenge was not only fun but it gave people the opportunity to explore their creativity. Waves also put an extra boost of incentive in order to prompt even more people to participate which was through giving away an opportunity to one lucky winner who gets the most amount of likes, comments and shares on his video to win a huge appliance. 

Like me you and everyone else; we all love things we can easily win. Thousands of entries came pouring in; even models/influencers from Canada joined in and prompted their peers to send in their take on the famous Waves Reverse Challenge. That’s not all, famous Pakistani comedian Faiza Saleem and Ukhano, a popular vlogger, influencer and photographer also participated in this famous challenge. Shortlisted/best videos were then reposted by the brand on their official page. 


Life in reverse

Imagine our lives would’ve been so much better if we had a reverse button. The number of moments we could relive, mistakes we could rectify and memories we could cherish again. While that may not be possible in real life, technology has somewhat made reversing things possible.

It’s as easy as making a video on snapchat. Make a video and run it backward. From celebrities to children, grandparents to influencers, and fashionistas, everyone is doing this cool new trend.

Participate in the challenge

If you think you are creative and fun, make a fun reverse video and participate in this challenge. The challenge is still on. In order to win Waves refrigerator, film your creative video and post it on to your profile with the hashtag #WavesRevChallenge and tag the RevChallenge page when you post the video. Check out the Facebook and Instagram page of Waves for inspiration on what you can do in this challenge and you can inbox the brand for further details. 




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