Global App Market Forecast To Hit $51 Billion This Year by GAVIN O'MALLEY
Across all app stores, the global mobile app market
will grow by 24% to reach $51 billion in gross revenue this year, according to
a fresh forecast from App Annie.
For
the first time since the dawn of apps, however, the United States will not be
leading the way. China will surpass the U.S. in terms of total revenue from app
stores by the first half of this year. The Asian tiger already surpassed the
U.S. in downloads, early last year.
By
2020, gross global revenue across all app stores will exceed $101 billion, the
research firm predicts.
More
broadly, mature markets will see continued growth while emerging markets like
India, Indonesia, Brazil, Argentina and Turkey are expected to expand the most
dramatically through 2020.
“The
combination of steady growth in many mature markets along with rapid growth in
emerging markets will propel the market’s continued expansion,” Danielle
Levitas, SVP of research & analysis at App Annie, notes in a new report.
“While
large markets including the United States, Japan and China are central to
overall app revenue growth, we see tremendous opportunity in fast-growing
markets from India and Indonesia to Mexico and Argentina,” according to
Levitas.
In
terms of app downloads, Google’s Android increased its lead over Apple’s iOS in
2015, while Apple continued to generate a disproportionate share of revenue.
In
fact, Google Play saw 100% more downloads than Apple’s App Store, in 2015,
according to recent findings from App Annie. That was up from the 60% lead
that Google had over Apple, in 2014.
The
growing lead seemingly marked the beginning of major changes in mobile
marketing, including substantial increases of Android’s share of mobile ad spend,
the research firm suggests.
App
Annie credited Google’s gains to huge demand from first-time device owners in
emerging markets including Brazil, India, Indonesia, Turkey and Mexico.
That
said, iOS still managed to generate about 75% more revenue than Android in
2015. These gains were driven by strong growth driven by China, the United
States and Japan, which contributed nearly 90% of the iOS App Store’s
year-on-year revenue growth.
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