Four emerging designers contend for Bank Alfalah’s Rising Talent award at the Fashion Pakistan Week 2016
Four emerging designers showcased their collections through the Bank Alfalah Rising Talent platform at the opening of the Fashion Pakistan Week 2016 today. Bank Alfalah Rising Talent Programme aims to motivate, inspire and recognise young and upcoming talent in the country and provide them with opportunities to showcase their talent.
The four debut designers contending for the Bank Alfalah Rising
Talent Award and trying to make a mark in the Pakistani fashion industry
includeNidaSohail and Uzair Sardar from Asian Institute of Fashion Design, Syeda
Urmia Naqvi and Shanza Jamil from Indus School of Arts and Architecture. The four
designers exhibited their collections for the very first time at the first day
of the Fashion Pakistan Week 2016, amid encouraging response from the audience.
Through the award, the Bank
provides a prestigious platform for young designers to showcase their designs
and win a cash prize of Rs. 500,000. The best designer, chosen through a
transparent voting of jurors and public, will be announced on 9April 2016.
Sharing his thoughts about the
success of the Bank Alfalah Rising Talent programme, Atif Bajwa, President/CEO,
Bank Alfalah said: “Bank Alfalah has always supported entrepreneurs and
individuals with potential to contribute to the country’s economic growth. Over
the years, we have established a strong platform that positively impacts our
fashion industry by supporting young talent to drive Pakistan’s economy. Through
the Bank Alfalah Rising Talent programme, we are enabling young and upcoming
designers to have visibility in the industry and we hope to continue encouraging
young talent and providing them with meaningful opportunities to transform
their passion into success.”
The Bank Alfalah Rising Talent
stall at the event featured designs from the collections of the four
participants who were also personally available for interaction with the public
and media. Audience was prompted to vote for their favourite designer through
an e-voting system at the stall. Bank Alfalah representatives were also present
at the event.
The Fashion Industry in Pakistan
has grown significantly over the last decade, playing a pivotal role in not
only boosting the image of Pakistan globally but also generating significant
revenue. Bank Alfalah has been supporting fashion bodies operating in the
country, including the PFDC and Fashion Pakistan Council.
The Bank Alfalah Rising Talent
Programme was established three years ago with the aim to encourage and
motivate young talent while enhancing the image of Pakistan by showcasing
stories of optimism and ingenuity. Since its inception, the programme has supported
emerging talent in fashion,sports, film making and arts.
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