Pakistani film industry was celebrated at AFA16 with a star studded evening in Dubai
The ARY
Digital Network has been a major contributor in shaping Pakistan's
entertainment and media landscape during the past decade. After proving its
metal in the small screen medium it has now successfully positioned itself in a
leading role in the big screen entertainment business under the banner of ARY
Films. With the introduction of the ARY Film Awards, the network has been
instrumental in providing the much needed platform of recognition and
appreciation of the efforts of the film industry which needs it the most as it
takes small steps towards becoming a successful and organized part of
Pakistan's media arena.
Zeba Bakhtair & Faysal Qureshi
The ARY Film
Awards 2016 (AFA16) was conducted in the posh locality of Dubai Madinat
Jumeirah at the Madinat Arena on 16thApril 2016. Instead of a red
carpet, AFA16 boasted an orange carpet styled in the theme colors of the
presenting sponsor Tang. The orange carpet itself turned into an indulging
affair at the breezy April evening where the top celebrities mingled with the
media and the cream of Dubai.
Salman Iqbal, Jerjees Seja & ARY team
The AFA16
was hosted by the handsome Fahad Mustafa and the stunning Sana Bucha. The
naughty Ahmed Ali Butt had several entries in order spice up things in between
the formalities of the awards. Highlights of Ahmed's performance were the
hilarious mimic session of the singer Taher Shah and his 'Angel' song and the
funny candy awards he distributed among Hamza Ali Abbasi, Humayun Saeed, Wiqar
Ali Khan and others.
The performances of the night took everybody by
a storm as the crowd was not expecting such well-coordinated and beautifully
choreographed numbers along with huge screens
at the back throwing a wild spectrum of colors at the background. Sohai Ali
Abro, Humayun Saeed and Vasay Chaudhry performed on the songs of their movie
'Jawana Phir Nahi Ani'. Fahad Mustafa paid tribute to Waheed Murad by
performing on the songs originally done by the legend himself. Mehwish Hayat,
Faisal Qureshi and Sumbul Iqbal gave stunning performances on Pakistani songs.
Syed Noor & Aamina Sheikh
Salman
Iqbal, Founder and President, ARY Digital Network on this prestigious event
shared “I am proud to see Pakistani talent performing on an international stage
and I always believe that Pakistan had immense talent and just needs to be
given the right platform to.”
The best thing about the awards was that it was a true
Pakistani event utilizing celebrity talent of Pakistan only. Conforming to
ARY's 'Made in Pakistan' slogan, once again it was proved that Pakistan has
world class talent and it only needs a better platform to make the stars shine
brighter.
The ARY Film
Awards 2016 is proudly presented by Tang, powered by L'Oreal Paris and Oye
Hoye. Ecostar and Star Marketing are there as the main sponsors.
The ARY Film Awards, commonly known as The AFA's, is an
annual Pakistani awards
ceremony honoring the cinematic achievements of film industry.
Winners are awarded the golden statue, officially the ARY Film Award of
merit that is much often known as an AFA trophy. The awards, first presented in
2014 at Golf Club,
Karachi, are overseen and organized by ARY Digital Network and Entertainment
Channel. ARY Film Awards became an electoral race to the trophy to
best film in any category, as per being the first awarding ceremony of reboot
era of Pakistani Film Industry.
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