Ufone's unique CSR initiative depicts true spirit of Ramzan
In accordance with the true spirit of Ramzan of
caring and giving, Ufone today announced a unique campaign that will shed
limelight on 3 different humanitarian initiatives. This Ufone Ramzan 2016
campaign will donate free media space on television channels, newspapers,
billboards and digital media to the 3 individuals, enabling them to reach out
widely to the masses with their messaging seeking inspiration and support to
their causes for the benefit of the deserving. Ufone has additionally also
developed the content for this promotion on all mediums.
The 3 initiatives
under this campaign are Operation Eid Child, Deewar-e-Mehrbani, and Khaana Ghar.
All 3 initiatives have been conceived and are conducted by individuals in their
personal capacities. These are being highlighted by Ufone to inspire similar
ventures and to invite participation in the ongoing activities.
Ufone’s
CEO Rainer Rathgeber along with Sharmine Aziz of Operation Eid Child; Parveen
Saeed of Khana Ghar; Omar and Daniyal of Dewar-e-Meharbani at the launch of
Ufone’s CSR initiative. .
“The telecom
industry is generally seen as spending substantially on its own media
advertising, brand promotions and celebrity endorsements, but with our Ramzan
2016 campaign we have changed the paradigm by providing media projection to relatively
small but highly impactful initiatives, said Rainer Rathgeber, CEO Ufone, and
added, “Ufone’s brand is all about U and these
organisations are a role model for such an attitude. We hope through our lead other
companies too will be encouraged to come up with strategies to show ownership
of social issues.”
The purpose of
launching this campaign in the Holy month of Ramzan is to inspire viewers to
support the vulnerable and underprivileged in their communities by either doing
their own acts of generosity or by supporting the work of these three organizations.
Ufone is highlighting these initiatives through a large electronic media
campaign to share the message of goodness with all Pakistanis.
Ufone’s CSR focus
has remained the socio-economic uplift of society, not only through its own CSR
initiatives, but also through supporting committed individuals and
organizations who are working selflessly for societal progress.
Ufone is an Etisalat Group Company
with its presence in all the major cities of Pakistan along with a
comprehensive coverage across all major towns, villages and tehsil headquarters
of the country. The company employs more than 3,850 people and operates with a
network of more than 375 franchises and 26 company-owned customer service
centers along with a distribution network of 150,000 outlets nationwide.
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