APR Wins Prestigious International Award in Public Relations
Asiatic Public Relations Network (Pvt.) Ltd., a leading PR agency
of Pakistan, established nearly 25 years ago, has been declared as the winner of
the category Social Media Campaign, of the 2016 Gold SABRE Awards South Asia. The
prestigious SABRE Awards for Excellence in Public Relations Programming attract
close to 5,000 entries globally each year and provide the premier showcase for
the best that public relations has to offer.
APR has won
the Award for its entry: The Coca-Cola Book Bank, a unique PR activity
conceived and executed by the agency for its client, Coca-Cola Pakistan, and
which targeted collecting donation of textbooks from the public, to be given
over to students of schools operated by The Citizens Foundation (TCF) and other
NGOs for less privileged children. The campaign was actively promoted on the
social media and had received an overwhelming response.
“We are happy, honoured and humbled on receiving this award, which
is an independent third-party endorsement of our creativity and capabilities,
and which is a victory not only for APR but for the PR industry of Pakistan,”
stated Zohare Ali Shariff, the CEO of Asiatic Public Relations Network, and
added “As a pioneer of PR in the country, APR is happy to note that this
discipline has taken strong roots and is poised for sustained growth, as more
and more organizations realize the critical role of PR in generating awareness,
credibility and goodwill with stakeholders”
The annual SABRE Awards are given out by the Holmes Group, which
is headquartered in USA. The Group is dedicated to
proving and improving the value of public relations, by providing insight,
knowledge and recognition to public relations professionals. It delivers
against its mission by providing the most sophisticated reporting and analysis
on public relations trends and issues. The Group portfolio includes the holmesreport.com website, a comprehensive source of knowledge and
information about the public relations business, a free global email
newsletter, featuring insights and coverage of the global public
relations industry on a weekly basis, the Global PR Summit which takes place
every year in Miami, the Agencies of the Year research, being the most
exhaustive analysis of PR firm performance across the world and the world’s
largest public relations awards competition, the benchmark World PR Report, and
the SABRE (Superior Achievement in Branding and Reputation) Awards separately
for North America, EMEA, the Asia-Pacific region and South Asia.
Holmes
Group, the organizers of the SABRE Awards, writes about the Awards on its
website as, “The rise of digital and social media has changed how companies
engage with their key stakeholders - creating new opportunities for public
relations professionals. But it has also shaken up the competitive
landscape, blurring the lines between PR and marketing and forcing PR
firms to compete with other disciplines, from ad agencies and digital specialists to
management consulting firms. In this new environment, it is vitally important
to showcase and to celebrate the best work produced by public relations
firms and public relations departments, to demonstrate that PR can come up
with big brand-building ideas, creative content, and strategic
reputation management programs that impact the bottom line.”
Asiatic Public Relations Network (Pvt.) Limited, established
in May 1992 as an independent entity, emerged from Asiatic Advertising which
itself was founded in 1963. As such APR has a rich history of over 50 years
behind it. Today APR is a leading communications and public relations agency in
Pakistan, affiliated internationally with H+K Strategies. APR provides a
comprehensive bouquet of services to its national and multinational blue-chip
clients, including PR counseling, issues and crisis management, CSR and
sustainability counseling, media relations, digital media outreach through its
specialized unit, APR CONNECT, specialized trainings through APR IMPACT,
strategic writing and content development, creative design, event management,
stakeholder engagement, audio-visual productions and publications.
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