Foodpanda Generated an Additional One Billion Rupees for Pakistan's food delivery market
CEO shares his experience
of calling the restaurants for ordering food
foodpanda, Pakistan’s leading food delivery app, estimates that it
has generated a staggering one billion rupees in additional sales for the
restaurant industry in the last 12 months. Along with growing adaption of
online service offerings in Pakistan, foodpanda has accelerated the switch from
offline food ordering to online ordering through its website and mobile app,
benefiting both its customers and restaurant partners.
Nauman Sikandar, CEO of foodpanda Pakistan
revealed : “Over the last three years we have helped customers to realize that
they can spend their valuable time pursuing what they love, rather than preparing
food at home. We have partnered with thousands of professional chefs at
restaurants who prepare the most delicious meals of your choice for you, along
with the convenience of having it delivered right to your doorstep.”
He further said “I am a foodie at
heart and order from my favorite restaurants almost every
day.I used to make tons of telephone calls each monthto restaurantsand the
overall process was extremely painful! Finding the correct telephone number,
reading out my order from a leaflet, communicating my address, and then the
frustrating moment when I realize that they misunderstood my order through the
phone. With foodpanda, you simply logon to our app,select or discover your
favorite restaurant and place your order with few clicks. The app remembers all
your details,so you only enter the details once and from next time you can place an order
at your favorite restaurant within 30 Seconds”
foodpanda estimates over 7500+ restaurants
established all across Pakistan, which it aims to add to its portfolio over the
next few years. Last year, the company grew its restaurant inventory to over 1,000
restaurants which is a 360% increase compared to the previous twelve months. Next
to the local neighborhood favourites, foodpanda signed partnerships with
national restaurant chains, such as Nando’s, McDonald’s, Sarpino’s and ginsoy. Over
the last years, foodpanda has accelerated the growth of the food delivery
market to around 20% year on year compared to original growth levels of around
7%.
Raza Pirbhai, CEO of KFC while expressing his views said that Foodpanda as a concept has taken
Pakistanis into the future, not only from the customer point of view but also
from the business end. With delivery being the fastest growing channel, KFC
Pakistan has seen a rapid growth pattern in its online sales which is doubling
over time.Together with Foodpanda we plan to take KFC to every household in
Pakistan over the next few months.The figures in the attached infographic represent Pakistan’s enriched and rapidly growing food ordering market and shows that foodpanda is the pioneer leading explosive growth and improvements in the industry.
foodpanda is Pakistan's
leading online food delivery marketplace. foodpanda offers a convenient
platform to order food online from the widest gastronomic range through its
mobile app and website. With over 1,000 local and international food chains
on-board,foodpanda.pk,
currently offers its services in Karachi, Islamabad, Lahore, Rawalpindi,
Peshawar and other cities.The foodpanda mobile app is available for download at
Google Play Store and Apple App Store.
I don't know if this is that great of an idea. It sounds good but if you are Food delivering from multiple places to multiple residences the time expectation is going to be high. This will compromise the quality of the food and Food Delivery.
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