Magical Times at Dolmen Mall
Pakistan’s
first international standard mall, Dolmen mall, is renowned for always staying
a step ahead of its competitors. As
summer 2016 approached its end, Dolmen hosted the city’s biggest Back to School
Festival. Held from 29th to 31st July 2016 across all
three Dolmen Malls, the festival aimed at school going kids and families;
giving them a chance to celebrate and be excited about the beginning of another
scholastic year.
The Marketing Head at
Dolmen, Anum Nadeem said, “We’re holding
this event for the first time and are expecting families to shop, eat and have
fun. We’ve brought together some great shopping options for our customers.”
At Dolmen
Mall Clifton, the Back to School edition of the Dolmen Bazaar saw leading
retailers like Hub, Leisure Club, Kidz Dunya& Sindbad as well as budding
entrepreneurial ventures like Magic Hands and Paper works showcase their Back to
school range. From school bags, notebooks and stationery to a delightful
display of balloon art, the little ones thoroughly enjoyed themselves in this
maze of amazement. Parents, on the other hand, rejoiced the rare opportunity
for their kids to have fun in a safe and family-friendly environment.
Adding some magic
to the cauldron of excitement, Dolmen Mall conjured up the launch of Harry
Potter and the Cursed Child in collaboration with Liberty Books on the third
day of Back to School Festival.The launch of the 8th Harry Potter
book was held on Harry Potter’s birthday, 31st July. The response was staggering; the event saw a
union of three generations of Potter heads. From five year old HP fanatics
flaunting painted scars on their foreheads, to tweens donned in wizard’s robes
-even grownups didn’t shy away from swishing their wands and crying out ‘Wingardium Leviosa”.
Fans lined up at 9:30 AM to receive their copy of the awaited book on this
unique occasion where Harry Potter fandom was so majestically celebrated in
Pakistan. Thematic décor, wands, hats, trivia games, giveaway for the best
dressed fans and countless photo opportunities with a truly magical ambiance and music, the event was a memorable one.
Dolmen Mall
capitalized on the organic pull of Harry Potter fandom and took Back to School
Festival to a whole new level. The event exceeded expectation on all fronts,
and provided visitors with three days of festivity in a completely
family-friendly environment. Dolmen aims to continue surprising its visitors
with more such events in the future.
Bloggers and
Key Opinion Leaders were hosted by Dolmen Mall and given out special Harry
Potter themed giveaways. They shared the impact the book has had on their lives
and also relived their back to school memories. They were provided refreshments
in the form of crispy and grilled chicken from Golden Chick and delicious
cupcakes and coffee from Lals. Everyone left the vicinity of the mall happy and
content, with their copy of their favourite book with them.
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