EBM Launches Repositioning Campaign For Peek Freans Sooper
From the time of its launch, Peek
Freans Sooper, has been a favourite across Pakistan, and no other biscuit brand
has been able to reach its level of success. The new Peek Freans Sooper
television commercials mark the launch of the brand's communication strategy.
“The
bond Sooper shares with the people of Pakistan is a very emotional one.
Therefore, it is our mission to connect with them at the deepest level”, said
Ayesha Janjua, GM Marketing EBM. “With this new re-positioning of the brand's
message towards Seedhi Saadi Khushi ka maza, we want to remind the consumers
that despite today’s extremely busy and demanding life, it is these simple joys
of life that make all the difference. Sooper by virtue of the comfort food it
has become, is also a simple everyday joy!
The
360-degree Campaign for Peek Freans Sooper has been launched nationwide, and
can be seen on all media platforms.
EBM
has been baking nutritious delights for Pakistani consumers under the brand
name Peek Freans since 1996. As one of the pioneers of the industry as well as
a dominating market leader, EBM continues to innovate on each of the three fronts:
product, quality, and communication.
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