EBM’s founder - Khawar Masood Butt wins the prestigious AFAA award at AdAsia 2019 By : Karachi Chronicle
Lahore-The Asian Federation of Advertising Associations (AFAA) has
bestowed its prestigious ‘Leadership Award’ to the founder and Chairman of
English Biscuit Manufacturers (EBM) – Mr. Khawar Masood Butt, during its
conference in Lahore. This accolade was presented in recognition of his
tremendous contributions to the marketing and advertising industry of Pakistan
as well as his vision and good governance resulting in EBM’s successful growth
over the years. The CEO & MD of EBM – Dr. Zeelaf Munir received this award
on behalf of Mr. Khawar Butt.
The CEO & MD of EBM – Dr. Zeelaf Munir receiving AFAA award
on behalf of Mr. Khawar Butt -Founder and Chairman of
English Biscuit Manufacturers (EBM)
Khawar Masood
Butt has continued to make remarkable contributions to the nation’s cultural
and commercial progress. EBM has always generously supported entrepreneurship,
education, health, sports, arts and advertising endeavors thus reflecting his
passion for excellence as well as his ability to identify opportunity and
talent. He is also famous for creating the legendary character of Peek Freans
the Pied Piper, which to-date, continues to make a positive impact,
consequently making him one of the most inspirational entrepreneurs of today.
The Founder of
EBM expressed his gratitude to the stalwarts of the Advertising and marketing
world for acknowledging his efforts and vision that inspired EBM’s growth over
the years. He stated, “The development of marketing and advertising professions
has gained great momentum across the world, while the rapid evolution and
deployment of technologies have also revolutionized communications in Pakistan.
Amid all these changes, EBM remains committed towards staying at the forefront
of innovation and progress in Pakistan and keeping the country at par with
global standards of performance and quality.
Mr. Butt
continues to nurture strong bonds within the business community, especially the
advertising & marketing sectors, he had also played a pivotal role in
supporting AdAsia conference, which was held in Pakistan in 1989. He is also
credited with being one of the first few advertisers for television and assisting
in the growth of some of Pakistan's earliest TV channels. For Mr. Butt,
advertising has always held enormous power to spread socio-political awareness
among the masses, while also making the economy more sustainable.
During this
auspicious event, EBM’s vibrant new logo was also introduced to the audience,
while Dr. Zeelaf Munir highlighted the idea behind this change by stating,
“This fresh corporate-identity celebrates our brand-purpose: ‘nourishing lives,
hearts and communities’. The symbol combines three unique elements that form
the ‘Heart’ of our brand, with an optimistic sunrise that shows a dynamic,
engaging and distinct character of the enterprise and finally, a human touch
that promises a brighter future. It is EBM’s privilege to present its new
identity during this grand marketing endeavor.” She appreciated the organizers
for once again bringing back a global forum like AdAsia to Pakistan and said,
“EBM is committed to continue supporting any forum that helps to elevate
Pakistan’s image internationally”.
AdAsia is the
largest and most prestigious advertising congress in Asia, organized
bi-annually, since 1958, by the Asian Federation of Advertising Associations
(AFAA). The AdAsia 2019 was graced by the most distinguished personalities from
the global business community and speakers like; Randi Zuckerberg, Sir Martin
Sorrell, Lord William Hague, Richard Quest, Fernando Machado, Vange Kourentis,
Tom Goodwin and many more.
EBM has been
baking nutritious delights for Pakistani consumers under the brand name Peek
Freans since 1996. As one of the pioneers of the industry as well as a
dominating market leader, EBM continues to innovate on each of the three
fronts: product, quality, and communication.
Post a Comment